My workflow
01
Discovery
I start by asking: What is the subject about, who is it for, and what should it convey? I write down the answers so I have a clear starting point.
02
Research
I dig deep into the subject, its history and its field. I collect references, study what already exists, and look for what hasn't been done by anyone yet.
03
Strategy
Based on everything I've learned, I develop a clear plan — defining the direction, tone, priorities, and approach before any design work gets made.
04
Design
I translate the strategy into a visual language — the right shapes, colours, typography, and imagery to give the idea its own identity.